City Scores Big with Royals in the World Series

EDC StaffUncategorized

Forever RoyalThe Lee’s Summit Economic Development Council has partnered with the City of Lee’s Summit through community marketing for a one-of-a-kind opportunity. To be a proud sponsor of our Kansas City Royals return to the World Series for a second straight year.

The city’s sponsorship package includes a :30 second commercial in the Royals On-Deck Pregame Show as well as a :30 second spot in the Royals Postgame show, broadcast over the Royal Flagship radio station, 610 Sports Radio. Commercials promoting various dimensions (Economic Development, Restaurants, Health & Wellness and Downtown Lee’s Summit of Lee’s Summit has a wide audience including hundreds of thousands of listeners throughout; Missouri , Kansas, Iowa, Nebraska, Arkansas and South Dakota.KC Royal

The collaborative public/private sector co-op marketing program is seen as an affordable way to create a high level of awareness, interest and curiosity for our City and its diverse offerings. The discounted package (negotiated through the Chamber) represents a fraction of the cost of what it would be for an individual business who chose to go it alone.

Marketing our city is not a single function, but the sum of everything Lee’s Summit stands for in the minds and hearts of residents, visitors, businesses and investors. It is important to remember that we are all co-pilots of the brand, so whenever, wherever and however our target audience comes into contact with any and all of our marketing communication components, they’ll receive a consistent, relevant message supporting our great city.

yours truly