Lee’s Summit Launches Regional Tourism Campaign

NEWS RELEASE, For Immediate Release, Mon., April 18, 2016

Outreach effort targets baby boomers and grandchildren throughout six-state region

Lee’s Summit, MO – April 18, 2016 – Lee’s Summit, MO has launched a regional tourism initiative and outreach campaign aimed at attracting multi-generational travelers to the historic community in suburban Kansas City in 2016 and beyond.

The campaign is a collaboration among the City of Lee’s Summit, the Lee’s Summit Chamber of Commerce and Downtown Lee’s Summit Main Street. The three-month initiative targets selected cities in Kansas, Missouri, Iowa and Nebraska with a blend of traditional advertising, interactive media buys and social media outreach.

“Research shows us that baby boomers are looking for meaningful experiences with their children and grand children. With gasoline prices remaining at historic lows, we want to spread the word through the region that a visit to Lee’s Summit is affordable, enriching and most of all, fun for all, ” said Nancy Bruns, president of the Lee’s Summit Chamber of Commerce.

The tourism campaign is supported by the City’s sponsorship of the 2016 World Series Champion Kansas City Royals. The cooperative advertising agreement includes more than 150, 30-second commercials promoting Lee’s Summit that will air throughout the 2016 season on 610 Sports Radio’s On-Deck Pregame and Postgame shows. 610 Sports is the Royals official broadcast network.

A variety of ads promoting the City’s economic development, Historic Downtown Lee’s Summit restaurant and entertainment options, health and wellness initiatives and recreational opportunities and events will be broadcast to listeners throughout Missouri, Kansas, Iowa and Nebraska, Arkansas and South Dakota.

“By sponsoring our World Champion Royals, the City of Lee’s Summit has the opportunity to reach hundreds of thousands of potential tourists to our City in a six-state region,” Lee’s Summit Mayor Randy Rhoads said. “We want to encourage families who pack up the minivan and head to Kansas City for a Royals game this summer to spend a few extra days exploring everything Lee’s Summit has to offer.”

For a complete rundown of Lee’s Summit’s activities and attractions in 2016, visit lstourism.com.

For more information:

Krista Klaus 913-284-5752 kristamartinklaus@gmail.com

Stephanie Kusek 816-524-2425 skusek@lschamber.com